How to speak so that people want to listen?

How can we speak powerfully to make change in the world?
What the world would be like if we were creating sound consciously and consuming sound consciously and designing all our environments consciously for sound?

If you want to know the answer just watch this video:

https://www.ted.com/talks/julian_treasure_how_to_speak_so_that_people_want_to_listen

Assemble- to bring people togehter as a group; to build something by joining different parts together.

The people assembled outside the Eiffel Tower.

The guests began to asseble for lunch.

Penultimate- next to the last.

The penultimate scene took place in Argentina.

This was a penultimate moment in her life.

Embroidery- exaggeration in reporting of an event or in the description.

Embroidery in a service of truth, is not a lie.

Embroidery has always been considered as a form of writing.

Conflate- to combine separate things together.

We often conflate two different things.

You are conflating the term globalization with global culture.

Rummage- to search inside something  because you want to find something.

I rummaged around in my mind to for something to say.

She rummaged for a minute and then came back to me.